The Top 10 Principles Every Web Designer Should Know

Dec 8, 2022

web designer

Web design is an ever-changing landscape. A web designer needs to constantly learn and innovate to keep up with the latest trends and tools.

Have you ever wondered how successful websites like Amazon, BBC, and Wikipedia stay at the top of search engine results, even during intense competition? Sure, they have a lot of money in their marketing budget, but that isn’t what’s keeping them on top.

The truth is that these websites use some fundamental principles of web design to create great user experiences and make themselves search-engine friendly. These are principles that all web designers should be aware of.

In today’s post, we will look at some of the most important principles you should follow when making a website for your business.

The Top 10 Principles of Web Design

  • Content is King
  • Don’t Force Users to Think
  • Clarity Trumps Clever
  • Consistency Creates Comfort
  • Accessibility is a Feature, Not an Afterthought
  • Less is More
  • Intuitive Navigation is Essential
  • Design Should Help, Not Harm Usability
  • Aesthetics Enhance Usability and Attract Attention
  • Simplify!

Content is King

The content of your website is everything. It’s what makes it unique, what gives it value, and how your audience connects with you. That’s why it’s essential to consider the content in terms of its relationship with the rest of your site and how that relationship can affect the user experience.

Your web design should help users navigate from one piece of content to another without adding too much visual noise that might distract them from their journey. You want to direct users down a clear path that will lead them through all the essential information on your website.

Don’t Force Users to Think.

It sounds a little harsh, but it’s true: If a user has to think too hard about how to use your website or app, they will get frustrated and give up, even if they want what you’re selling.

The trick is anticipating what the user might need before knowing they need it. For example, let’s say you’re designing a site for an online clothing rental service. You can make the experience more enjoyable by using icons to help guide users through their choices.

Be clear and concise with your users so that even if they don’t end up purchasing anything from you, at least they’ll have had a good time browsing your site!

Clarity Trumps Clever

This principle means that you should avoid being too wordy or creative in your writing. Your potential readers will be confused by your message and not know what you are trying to say. You should make sure that your sentences are straight to the point and easy to understand.

Consistency Creates Comfort

As you design your site, keep in mind that each page should look similar to the last. Consistency helps guide visitors through your site and leads them to discover essential points of interest. The key is to give each page a consistent feel and appearance while making it unique.

Here are some examples of creating consistency in your design:

  • Color Scheme: Use similar colors, shades, and hues throughout your site so that it doesn’t feel like a mishmash of different colors. This will make for an easy-to-navigate experience for users as well.
  • Typography: If you have more than one typeface on your site, make sure they’re similar enough to each other so that it doesn’t look jarring or messy.
  • Navigation: The navigation menu should always be in the same place on every page of your website (usually at the top). This makes it easy for people to find what they need without searching around too much!

Accessibility is a Feature, Not an Afterthought

Everyone’s browsing experience is unique. Because of this, it’s essential to make sure your website can be used by everyone, regardless of their ability or disability.

Accessibility is an essential part of designing your website. It’s not just so that you can look like a good person, and it’s also so that the broadest possible audience can access your content and engage with what you have to offer. There are many different considerations to consider when you design your site. Still, the most important thing is to keep in mind is that accessibility should be at the forefront of your mind as you design. Don’t think of it as an afterthought or something you tack on later.

Less is more

It’s easy to think that more is better, but the opposite is true: less is more when it comes to web design.

When the site has fewer elements, it is easier for users to understand what you are trying to tell them. It also means there will be fewer elements for them to interact with. As a result, there’s a lesser chance of getting confused or lost on your website.

The main reason why people visit your site is to find information, so if your website has too many things going on, they won’t be able to see what they need. They’ll leave before engaging with any content at all! This is especially true when designing mobile websites with limited screen space; less clutter means more room for content and calls-to-action (CTAs).

Intuitive Navigation is Essential

You can make a website as flashy as you want, but if it’s not easy for your users to find their way to the information they’re looking for, you’ve already lost them. Think about it: if you’re at a restaurant and you can’t tell which door is the bathroom and which is the kitchen, are you going to stay and have dinner there? No way! You’d get out of there as fast as you can.

So when designing your site, keep in mind how easy it is for customers to use it. Can they find their way around easily? Do they know where they are at all times? Can they get to what they want without clicking on 10 different pages? The more interactive and intuitive your site is, the more likely your customers will be able to use it—and that’ll be great news for business!

Design Should Help, Not Harm Usability

A site should be designed with usability to ensure that users can use it. To ensure this principle is upheld, web designers need to keep their designs as clean and straightforward as possible and also be sure to remember their audience and what their goals are.

Aesthetics Enhance Usability and Attract Attention

One of Web design principles is that aesthetics enhance usability and attract attention. This principle is based on the premise that people are more comfortable with, and therefore more susceptible to, beautiful things.

It’s about creating a look that will draw people in and keep them coming back for more. A good website design should reflect the business’s personality while still being aesthetically pleasing enough to draw in new customers.


Simplifying your site means asking yourself what your users want and need and then giving them a clear path to find that information. If you’re tempted to add a bunch of bells and whistles, don’t! Just ask yourself: is this helping my visitors get what they’re looking for?

For this reason, it’s essential to keep the content short and easy to read, the images crisp and clear, and the links organized.


When designing a website, it is essential to consider design principles. Good web designers will balance these principles in creating and implementing the website.

I hope this article shed some light on web design and helped you understand the principles you need to consider when planning a better web design layout for your website. If you want to learn more about web design, feel free to reach out.

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