What is Link Building and Why does it Matter?

Dec 8, 2022


When you write a blog post, you want it to be found. You write the article, promote it with your social media accounts, and then hope it gets noticed by the right people. If you’re lucky, your post will get picked up by some bloggers or journalists who will cite you as their source.

This is called link building. A link from a trusted source can send a ton of traffic to your blog post. You don’t need links for every post you publish, but if you want to achieve PR status (and get your posts featured on big sites, link building is getting other websites to link back to your website. For example, a link from a website on WordPress would look like this: https://www.wordpress.org/ If you want to create links that point back to your company’s website, you need some incentive for other people or companies to do so.

You can use many different strategies to get other companies and individuals to link back to your site. You can give them content in exchange for a link or even have them create content for you if you offer value in the business.

3 Types Of Links 

Internal Links 

Internal links are links that point to another page on your website. They allow readers to navigate through a website by clicking on various links. This technique is often used in blogs to guide readers through the content and keep them engaged with your writing longer.

To use internal links effectively, it’s essential to understand how they work. Furthermore, you also need to know which pages they link to, and how it all comes together. It improve your search engine rankings while providing an engaging and easy-to-navigate experience for your readers.

External Links

A website’s authority is measured by the number of external links that point to it. External links are critical for search engine optimization. The more links your site has, the more authority you’ll have over a specific subject and the better you’ll do in search engine results.

Having a high number of incoming links is also good for your business and can help increase traffic. Links from other sites carry trust, and when you get them, you will be perceived as credible, too.

Natural Links

A natural link is a link that has been built through content marketing and not through any link-building schemes. It’s when other web admins or bloggers reference your site in their content and naturally link to your site in the process.

It’s the slowest form of link building. But if you can gain enough of these links, they can be mighty and are often enough to rank a website for highly competitive keywords.

Why is Link Building Important?

SEO is an essential aspect of content marketing and in this day and age. Link building is the most popular way for companies to accomplish it. It will help your website rank higher in search results, which means more traffic for you.

Building links is a tedious process, but getting your business found on the internet is essential. If you are looking to build links, you need to update your content frequently and make sure it is relevant. Once you have created good content, there are many ways to gain backlinks (i.e., contact influencers, participate in relevant communities). Links are the backbone of the search engine because they tell Google that other reputable sites have reviewed and approved of your work. The more quality backlinks you have, the higher Google will rank your site.

How to get links from the right places

Getting links from the right places is no easy feat. It takes time and effort to build a quality link profile. But, if you approach link building in the right way, you can benefit from quality links that will help your SEO down the line.

The first step to getting quality links is to prioritize outreach. This means taking the time to build relationships with sites that are likely to link back to your website. A solid outreach strategy helps you find places that could be valuable for your brand. It also guides you through the best way to contact them.


Link building is often thought of as an art or a magical process. But it’s not. It’s more of a science.

Certain types of links will provide more traffic than others, and it’s up to you to use the right tools and have the right strategy to get those links in place.


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