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If your website conversion rate is low, it could be due to a number of factors. One possibility is that your website is experiencing stress. This can happen for a variety of reasons, including high traffic levels, insufficient resources, or technical problems.
To find out if stress is causing your website conversion rate, take a look at your website’s performance metrics. In this article, we have listed some of the most important performance metrics that you should track. If any of these metrics are showing signs of stress, then that could be the cause of your low conversion rate.
Loading Speed
One of the most important performance metrics to track is loading speed. If your website is taking too long to load, then visitors are likely to leave before they even have a chance to convert.
You can check your website’s loading speed using a tool like Pingdom or GTmetrix. Just enter your URL and select a server location, and you’ll get a report on how fast your website loads.
If your website’s loading speed is slow, then you need to take action to improve it. There are a number of ways to do this, including optimizing images, minifying CSS and JavaScript files, and using a content delivery network (CDN).
Bounce Rate
Another important metric to track your website conversion score is bounce rate. This is the percentage of visitors who leave your website after viewing only one page.
A high bounce rate is usually an indication that something is wrong with your website. It could be that your content is not relevant to what visitors are looking for, or there could be technical problems causing pages to load slowly.
You can check your website’s bounce rate in Google Analytics. Just go to “Audience > Overview” and you’ll see a graph of your bounce rate over time.
If you have a high bounce rate, then you need to take action to improve it. There are a number of ways to do this, including improving your website’s design, making sure all links work, and ensuring that your content is relevant and useful.
Average Time on Page
Another metric to track is the average time on a page. This is the amount of time that visitors spend on your website, on average.
You can check your website’s average time on a page in Google Analytics. Just go to “Behavior > Site Content > All Pages”. Then, click on the “Avg. Time on Page” column to sort the data.
If you have a low average time on a page, then that could be an indication that something is wrong with your website. Visitors might be leaving because they can’t find what they’re looking for, or because pages are loading slowly.
To improve your website’s average time on page, you need to make sure that your content is relevant and useful. You also need to make sure that your website is easy to navigate and that pages load quickly.
Engagement
Engagement is another important metric to track. This is the percentage of visitors who take action on your website, such as clicking on a link, filling out a form, or making a purchase.
If you have a low engagement rate, then maybe you have too many ads on your website, or your content is not relevant to what visitors are looking for. Visitors might be leaving because they’re not finding what they’re looking for, or because they’re not sure what to do next.
To improve your website’s engagement rate, you need to make sure that your content is relevant and useful. You also need to make sure that your website is easy to navigate and that visitors can easily find what they’re looking for.
Pages Visited Per Session
Another metric to track is pages visited per session. This is the average number of pages that visitors view during a single session on your website.
If you have a low number of pages visited per session, try to find out why. To improve your website’s pages visited per session, you need to make sure that your content is relevant and useful. You also need to make sure that your website is easy to navigate and that visitors can easily find what they are looking for.
Mobile-Friendly
It’s also important to make sure that your website is mobile-friendly. More and more people are using their smartphones and tablets to browse the internet, so it’s important that your website is designed for mobile devices.
You can check if your website is mobile-friendly by using Google’s Mobile-Friendly Test tool. Just enter your website’s URL and Google will tell you if your website is mobile-friendly or not.
If your website is not mobile-friendly, then you need to take action to improve it. There are a number of ways to do this, including using a responsive design, optimizing for touch screens, and using smaller images.
Conclusion
These are just a few of the important website metrics that you should track. By monitoring these metrics, you can get a better understanding of how visitors are using your website and what needs to be improved. Doing so will help you to make the necessary changes to improve your website and increase conversions.
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