How You Can Rank Higher on Google with these Simple Steps

One of the most important things to consider when doing any digital marketing is your Google ranking. If you do not rank well on Google, how will people find your business? If your website does not rank well in Google, how will you ever get customers?

This article is going to help with that. It will cover all of why you need to rank well on Google and why it’s so essential for your business. Being on Page 1 of Google is the holy grail for any business. SEO (Search Engine Optimization) has been around since the early 2000s. 

Today, SEO is much more complex than just Google, and it is about social media, video, content marketing, and much more. 

Use keywords in your title.

This is a question that comes up time and time again. Should you use keywords in your post titles? The answer is yes and no.

Yes, you should include keywords in your title. It’s part of SEO best practices, after all. But the way you have them is essential. Don’t stuff a bunch of keywords into the beginning of your title. Instead, let the keywords flow naturally into the headline while keeping the reader in mind.

Include your target keyword in the first paragraph

Your target keyword should be included in the first paragraph of the page. On most search engine result pages (SERPs), there are usually 5-6 results on the first page and 6-8 results on the second page. So if you have a highly competitive keyword and it’s hard to rank for, then you need to ensure that if your page doesn’t make it to the top 3 spots, it has enough value so that people will click on it on the second or third page. 

Use links to relevant content on your website

By using links to relevant content on your website, you can quickly build a community of loyal readers. You can also benefit from the search engine rankings that come with linking to other relevant content. The more authority the website you link to has, the more it will help your site in search engines.

Create a sitemap for search engines to find you easily

A sitemap is a file that contains all the links, images, and other information about your website. Search engines use this information to find new content on your site and update their search index. If you look at the source code of any website, you will see HTML links to show all the different pages on the site. A sitemap is basically that HTML file converted into XML to be read by search engines.

To add more additional information, ensure that you don’t forget these two essential tips. Since you are exerting efforts to rank your site, make sure that you’ll be able to determine your target audience and your main objective so all your actions must not be put to waste.

Determine Your Target Audience

The question to ask is this: who is your target audience? Without a target audience in mind, you don’t have an apparent reason for creating the website.

If you are targeting business owners, keep in mind that they are busy and impatient. Not only do they not have time to read long paragraphs, but they also don’t have time to listen to long audio recordings. They want the information they need immediately, which means you must create an outline of your ideas and then highlight the points they need to know. Finding your target audience will help you narrow down your content to speak directly to them.

What do you want them to do when they visit your website?

Set your intention clear. The best way to do this is to create a call-to-action (CTA) that prompts your visitor to take action. Think of it as a button or link on your website asking visitors to take specific steps. Your call-to-action might include things like “subscribe,” “sign up,” “learn more,” “download,” and more.

If you are starting, you can use the information from this article to guide how to make it. It’s not a secret that getting your site ranked well in search engines is difficult at first, but it’s rewarding in the end.