What’s the Difference Between a Landing Page and Homepage?

Jan 23, 2023

Homepage vs Landing Page | Rooche Digital

Are you confused about the difference between a homepage and a landing page? You’re not alone. Many website owners find it difficult to understand how these two pages fit into their overall web presence. In this blog post, we will break down what each of these pages. We will discuss how they work together to optimize your website.

What is a Homepage?

A homepage is essentially the first page someone sees when they visit your website. The homepage is much like the front door of a house. It serves as an overview of your entire website. It typically includes links to other parts of your site, such as contact information and other important pages. Your homepage should be able to quickly provide visitors with an idea of who you are. It must show what you do in order to keep them from leaving immediately after arriving on the page.

It’s the first page that visitors see when they come to your site. It should also provide easy access to other areas of your website like blog posts, product pages and contact information.

What is a Landing Page?

A landing page, on the other hand, is designed to convert visitors into customers or leads. It typically has a single call-to-action (CTA) that directs users to take some specific action such as signing up for an email list or purchasing a product. You can create multiple landing pages with different CTAs depending on what kind of conversions you are looking for. For example, if you are selling a new product, you could make one landing page specifically for that product with a “Buy Now” button prominently displayed at the top of the page.

Landing pages are important because they help funnel potential customers towards taking action with your business by making it easy for them to find exactly what they need in one place without having to search around the rest of your website. They also allow you to track conversions more easily so that you can adjust and optimize as needed over time.

The Elements of a Homepage vs. Landing Page


The elements that make up your homepage include an introduction, navigation menu, contact information, social media links, and other content that provides an overview of what your website has to offer. Homepages may also have some form of call-to-action (CTA) that encourages visitors to take action such as signing up for an email list or downloading something from your site.

Elements of a Landing Page

Landing pages can be used as part of campaigns or ads and are often used in conjunction with paid advertising campaigns because they provide an easy way to direct people to specific offers or products. Like homepages, landing pages typically contain CTAs but can also include forms for collecting lead data such as names and email addresses.

They should also include helpful information about the product or service being offered. The main difference between homepages and landing pages is that landing pages are designed specifically for conversion purposes, while homepages serve more general purpose functions like introducing people to your business or brand.


Ultimately, both homepages and landing pages have their own unique purpose when it comes to websites. Homepages serve as an overview of who you are while landing pages act as dedicated conversion points tailored towards specific actions that users can take on your site. By understanding how each of these types of pages work together, you can create a better overall experience for visitors and increase conversions in the process!

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