5 Reasons Why Your Outdated Website Is Losing CustomersFebruary 7, 2022
One of the most important things your website can make visitors feel comfortable and confident in hiring your company. Without a well-maintained website that’s been designed with the user in mind, you’re missing low-hanging fruit when it comes to getting new customers. The first step in creating a website that will convince new customers is having one that feels modern and fresh.
Let’s start with having an old site look like your company doesn’t care about its business or customers. This can be a bad thing for any company. Now let’s take a look at the real reason why your website is so essential for your business and how to fix this problem.
The modern world is all about technology, so why would you want to stick with something that isn’t even up to date. Nothing can be more important than keeping up with the changing times and technology, so it’s best that if your site has become outdated over time, then it’s time to bring it back up to speed.
The longer you wait to update it, the more behind your competitors you’ll get.
If you’re running an online business, your website is one of your most valuable tools. It’s the way you interact with potential and existing customers, the way you set yourself apart from the competition and create brand awareness. However, if your website is outdated, it could be costing you valuable sales. You’ll want to take note of these reasons why obsolete websites can keep you from losing customers.
We know how important online image is for a company. A sleek, clean-looking website that communicates your message and gives customers the information they want can be a big draw for customers. But even more important than looking good is providing your customers with what they need. It includes having up-to-date information on products, services, policies, and frequently asked questions (FAQ). This is especially crucial if you run an e-commerce site because it’s about web design and customer service.
For example, suppose there’s an error in pricing on your site that suddenly shows up instead of the price listed yesterday. In that case, a customer could quickly become discouraged with their experience when they try to place an order and are met with this problem. They might go to your competition instead or decide to shop elsewhere later.
Here are the top 5 reasons why your outdated website is losing customers!
1. If your website isn’t mobile-friendly, you could miss out on a big chunk of customer traffic.
If your website isn’t mobile-friendly, you could miss out on a big chunk of customer traffic.
According to Statista, in the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before consistently surpassing it in 2020. Just imagine if you have a website that does not correctly load on mobile phones, you could be losing many customers from mobile users.
If your website doesn’t load quickly and easily on smartphone screens, you’re probably losing business. And suppose you aren’t getting enough customers visiting your site from mobile devices. In that case, you could be missing out on a significant opportunity to convert those potential customers into actual paying customers.
So how do you ensure your site is ready to meet the needs of this growing audience? You need to do two basic things: ensure your site is coded appropriately for mobile users and then make sure it has been set up to be responsive so that it will properly fit on any screen size.
2. Customers are more likely to buy from sites that are easy to navigate and load quickly.
We do some pretty extensive research ourselves, and what we’ve learned is that it’s often the little things that make a big difference. Sites that are easy to navigate and load quickly are likely to have visitors who are more likely to buy. Now, we’re not saying you have to have a site that looks like it was designed by NASA engineers and takes three years to load. That’s just silly.
What we DO know is that if you make your content easily digestible (whether in the form of a blog post or newsletter) and you make sure your site loads quickly, then you’re setting yourself up for success!
3. Great content and design can keep visitors engaged for longer.
When people visit your website, you want them to spend as much time there as possible. When brainstorming how to keep visitors engaged, consider the design and content of your pages. Do they make it easy for visitors to find what they want? Are they engaging enough to hold their attention and encourage them to click around? This is true in blogging and news sites, but it’s also true of e-commerce sites. Visitors want to review their options quickly, and they want to feel like they’re getting the best deal possible on whatever they’re buying. Keeping things simple with clear fonts and easy-to-read text increases readability. It smooths out the experience for the visitor, who can spend more time exploring the offerings on offer instead of struggling to work through a complex interface.
4. A blog can boost customer loyalty by providing fresh and relevant content.
There are many ways to cultivate customer loyalty, but one of the most effective is blogging. A blog can boost customer loyalty by providing fresh and relevant content. This helps to establish your brand as an authority on whatever your passion is, and it gives people more reasons to keep coming back to your site for new information.
Not only does this increase their investment in what you have to offer, but it also makes them feel like they’re part of something bigger than just buying from another retailer. They start seeing themselves as active participants instead of passive consumers, fostering stronger relationships over time.
5. If you don’t use social media, you’re losing out on chances to reach customers outside your immediate area.
If you’re not on social media, you’re missing out on a huge opportunity to reach clients in other areas and expand your local business. You are probably aware that most of your clients likely come from the immediate area around your place of business.
If you want to take advantage of a wider audience, one easy way to do it is by using social media. Social media sites allow you to reach customers outside your immediate area, which gives you the chance to expand your customer base.
The number of people using social media is ever-growing. This means there’s more potential for new customers than ever before if you are willing to put in the work.
Being late to the web development game can cost you money and clients, so update today!
Let us be frank: It’s time to update.
You might think that having an updated website doesn’t matter, but you couldn’t be more wrong. Having an outdated website costs you clients and money—and you need to update now.
The first reason updating your website is important is because it will cost you clients and money if you don’t. If someone visits your website and sees that it looks like the internet circa 1997, they will immediately leave the site. They will not trust your site or your business, which means you’ve lost a potential client and their money. If you have any questions about what it means to keep your website on-trend and updated or how to get started, we can help with that too. Just shoot us an email, and we will do our very best to give you the best offer and services.
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What Is Gradient? In web design, a gradient background is an element that has a color scheme that changes from one point on the screen to another. Gradients can be linear or radial and are most often used to fill the background of a website. It goes with the colors going from lightest to darkest … Read more
Tips To Help You Choose The Right Color For Your Web Design
Color plays a very important role in the world of web design. But it’s not just about picking any pretty color. The colors you choose for your website can considerably impact user experience and overall usability—and that’s something worth considering before you pick your website’s color. Color is a key component of your brand’s identity, … Read more
Understanding UI and UX for Better Website Design
If you own a website or want to build one, it’s important to understand UX and UI. UX is user experience, and UI is the user interface. When you’re building a website, you need to know how the consumer interacts with your site, what they want out of their experience, and how they navigate it. … Read more
Why Web Designers Should Care About Typography
What is Typography in Web Design? Typography is the style, arrangement, and appearance of text. In web design, it encompasses everything from the font you choose to the size of your text to the color and spacing of your paragraphs. It’s important to consider how you want to convey the content on your website through … Read more
What To Consider When Choosing The Right Background For Your Web Design
Web Design Backgrounds Backgrounds are an essential design element, but many people overlook them. When designing a website, most people’s first instinct is to get started with the layout, but a good background can provide the structure to support your form and make it look more polished. Imagine for a moment that you’re putting together … Read more
A Guide to White Space in Web Design
What is White Space? The term “white space” refers to any blank area on the page—it doesn’t necessarily have to be white (and it can even be an image). The idea of using white space behind is that sometimes less is more. By leaving some space around different elements on your webpage (whether they’re text … Read more
Web Design: How to Create an Effective Landing Page
Landing pages are an essential part of a good web design. It is the first thing your visitors see, and you must make an excellent first impression of them. The internet is crowded, so if you want people to stay on your site, you need to give them a reason not to click away immediately. … Read more
6 Great Places to Get Inspiration for your Web Designs
One of the most important and challenging parts of creating a website is finding inspiration for the web designs. It can be tempting to copy other people’s plans, but that is not good. You want your website to stand out, so if you see someone else’s site and you like it, then take some time … Read more
What Is A Color Palette In Web Design And Why It Matters
A color palette is one of the essential tools in a web designer’s toolkit. A color palette can make or break your site, so it’s worth it to spend time exploring options before committing to one. The color palette of your web design should communicate the appropriate tone and match the overall aesthetic of your … Read more
The Top 10 Principles Every Web Designer Should Know
Web design is an ever-changing landscape. A web designer needs to constantly learn and innovate to keep up with the latest trends and tools. Have you ever wondered how successful websites like Amazon, BBC, and Wikipedia stay at the top of search engine results, even during intense competition? Sure, they have a lot of money … Read more
The Do’s and Don’ts of Web Design – For Beginner
When you’re just designing websites, it can be hard to know what to do and what not to do. When you’re looking for inspiration, it’s easy to be overwhelmed by the sheer volume of choices out there. Do you go with a simple blog template? Or do you try to make your own from scratch? … Read more
7 Web Design Tools Features You Need To Know
Why using web design tools is essential? Every website you see on the Web today is a product of web design in one way or another. Whether you’re looking at a site built from scratch by a web developer or a site that uses a design tool like Adobe Muse, every place was designed and … Read more
A Beginner’s Guide To Using Figma For Web Design
What is Figma? Figma is a collaborative interface design tool that makes working with your team, from brainstorming through final design. It’s the first interface design tool with real-time collaboration. That means we’ve removed the barriers to working together, so everyone can start contributing right away—designers and non-designers alike. With Figma, you can make changes … Read more
What Is Adaptive Web Design and Why Should You Care?
Have you ever used a website on your phone, only to have to scroll horizontally to see everything? Or maybe the text is too small, and you have to zoom in. Or worse—perhaps you can’t even find what you’re looking for at all. This is because the website wasn’t optimized for mobile viewing. Part of … Read more
Web Development vs. Web design: Do you know the difference?
Many people confuse web development and website design. However, they refer to two distinct stages of the website development process. Some people who are not into the industries often refer to both professions similarly. While there is some overlap in their responsibilities, the main difference between the two is who they work for and how … Read more
What Is Wireframing in Web Design, And Why Do You Need To Know About It?
What Is Wireframing In Web Design? If you’ve been working in the world of web design for a while, then you’ve probably heard of wireframing. But what exactly is it? Is it something you should be doing? And how does it fit into the overall process of designing websites? Wireframing is the first step in … Read more
What’s A Responsive Web Design & Why Should You Care?
Each year, a new set of web design trends emerge as designers across the globe attempt to push the boundaries of what is possible on a website. As we all know, the internet is constantly evolving so it’s essential to be aware of the latest trends. This is important if you want your website to … Read more
What Is Web Design & Why You Need A Great One For Your Business?
What Is Web Design? When we think of web design, we typically think of websites. That’s because web design is the process of designing and building sites. Web design involves the creation of any website. The process usually begins with a designer understanding the end goal of a site. It is like selling products or … Read more
Isometric Design: A New Trend in Website Design
When you think of isometric design, you might think of the flat 3D designs you’ve seen in video games or on websites. These designs can add a lot of depth to your work and make your project look super high-tech. You can achieve these effects using some effortless tools. So don’t worry if you’re new … Read more
The Best Web Hosting Services of 2022
Web hosting always has more to offer! We wanted to list the best web hosting companies out there because we knew how important it is for you to keep on-trend and stay up to date with the best web hosting platform this year. We’ve put together a list of the top 5 best website hosting … Read more
3 Easy Ways to Tell if your site Passes the Mobile-friendly Test
Running a website is no easy feat. There are so many factors involved in making one that people will like to visit! And it’s not just your content and web design you have to worry about. Google has a lot of things to say about how your site should look, too, and you might be … Read more
An Overview of Four Essential Website Footer Elements
Use These 7 Tricks To Boost Your Website’s Traffic and Gain More Sales!
You probably know by now that your website is the essential tool in your business arsenal, but are you using it to its full potential? Boosting your website traffic is one of the best strategies you can focus on. It helps your site to be found by other people. There are two types of traffic: … Read more
5 Businesses That Show the Power of Mobile Apps
Mobile apps are making a significant impact in the marketplace. With the rise of the smartphone, people expect to interact with their favorite brands in more convenient ways than ever before. Apps are no longer just for games and entertainment—they’re now used to manage and organize personal information, schedule appointments or sales calls, or pay … Read more
4 Reasons You Shouldn’t Ignore Mobile Website Accessibility
Why does mobile website accessibility matter? If you think about it, the average person spends a lot of time on their smartphone. People check their phones first thing in the morning and the last thing at night and pull them out during many small windows throughout the day. That’s a lot of time spent online … Read more
Why Your Business Should Care About Visual Content Marketing
Visual content marketing is no longer just a trend. It’s here to stay, and it will only continue to grow, so every marketer out there should take note. Visual content is not just for marketing anymore. It’s also for sales, support, product development, and pretty much for every other department. There are many reasons why … Read more
What Are The 5 Elements Of A Good Mobile App Strategy?
If you’re thinking about developing a mobile app, you’re not alone. Plenty of businesses have realized that an app can be a great way to engage with customers, increase loyalty, and drive repeat business. In fact, according to Statista, the number of smartphone subscriptions worldwide today surpasses six billion. It is forecast to grow by … Read more
A Simple Guide To Effective Brand Management
If you’re an entrepreneur or business owner, the chances are good that at some point, someone has asked you to talk to them about your business—but it may not have gone well. Most people don’t know how to talk to other people about their businesses. This is a problem because the best way to grow … Read more
The Ultimate Guide: How Many Customers Can You Get With An E-commerce Website
The internet is a vast place, and you can browse it for hours and hours without ever getting bored. Also, when you’re looking to buy something, you need to know where to go. You need an eCommerce site. An eCommerce site is like the online equivalent of a physical store or marketplace that sells goods … Read more
How Much Does It Cost to Build a Website
What is a website, and why do you need one? With so many options on the Internet—from Facebook to YouTube to Twitter—why does anyone need a website? It may seem unnecessary for small businesses, but its website is critical. A website is a digital space where anyone can find information about you, your product, or … Read more
6 Tips To Make Your Startup Successful
Everyone wants to start a business, but not everyone succeeds. That’s because there are two sides to running a startup. You have to be a good entrepreneur, and you have to be a good marketer. As an entrepreneur, you’re responsible for creating and developing the product or service you sell, but as a marketer, you’re … Read more
The Four Elements of User Experience You Need To Know
User experience is one of the most important aspects of a website. It is how easy or difficult it is for a user to use or interact with your site, product, or service. If a user finds your site hard to use or doesn’t enjoy using it, you decrease the probability of them doing what … Read more
Why is brand management important for marketers?
Brand management is a complex but exciting process. Brand management involves a lot of research, analysis, and planning. It’s a process that considers the target audience and their needs, along with the company’s marketing strategy. Its culture and its actions define a brand’s values. This is why it’s so important to have a branding strategy … Read more
Why Hiring A Web Design Company Is A Must?
Having a website is one of the most important things a business can do. In fact, there is no such thing as an online business without a website. However, many companies are still using old, outdated website designs that are not responsive and not mobile-friendly. This can be very detrimental to your business in the … Read more
How To Choose A Great Web Design for your Company
On our website, web design is indeed significant. It’s more than just a picture. Web design contributes significantly to your overall performance in generating revenue. Plan ahead if you’re going to develop a website. Make sure you put in the work and time to plan out your entire web design. What are the essential things you must … Read more
The Most Essential SEO Elements You’ll Need To Know.
What is SEO? The practice of affecting a website’s visibility on search engines via natural (non-paid) search results is SEO. It is the process of improving the visibility of your content in search results. One of the most challenging procedures in internet marketing requires a good strategy to grasp the process thoroughly. If you are … Read more
How You Can Rank Higher on Google with these Simple Steps
One of the most important things to consider when doing any digital marketing is your Google ranking. If you do not rank well on Google, how will people find your business? If your website does not rank well in Google, how will you ever get customers? This article is going to help with that. It … Read more
The Importance of Keywords to your Website’s Success
Understanding what SEO Keywords is? Keywords are the words or terms that people type into search engines to find information about a topic. Keyword research is an essential part of SEO because it helps you choose the right words for your website. It is all about attracting the right kind of traffic to your website. … Read more
Guide to Building a Website for Small Business
A website is a great way to get your business or product out there and make yourself known. It’s also a great way to aid in bringing new customers from your website back to your brick and mortar location.! For many business owners, the idea of having a website may seem like an unnecessary expense … Read more
What is Web development?
Web development In today’s world, almost everything we do is on the internet. Web development is essential to building a fantastic business that helps our lives run much more smoothly, ordering food, booking a flight, or an appointment with a doctor. It is used to make your life easy by providing you with a list … Read more
What is Link Building and Why does it Matter?
When you write a blog post, you want it to be found. You write the article, promote it with your social media accounts, and then hope it gets noticed by the right people. If you’re lucky, your post will get picked up by some bloggers or journalists who will cite you as their source. This … Read more
What is User Experience (UX), and how can it benefit your Website?
Have you ever been to a website with such a bad user experience that you couldn’t wait to get out? A website that forces you to click around, hunt for information, and generally frustrates you? A good user experience (UX) design is key to getting more leads and growing your business. User experience (UX) is … Read more
Here are the 5 SEO Best Practices You Must Consider
Search engine optimization is the process of increasing your visibility and domain authority in search engine results. SEO uses complex algorithms to determine how web pages are ranked, with factors like keyword density, backlinks, and social activity playing a significant role. By following specific SEO tips and tricks, you can significantly increase your chances of … Read more
What is Search Engine Optimization in Web Development?
Search Engine Optimization, commonly known as SEO, is optimizing a website to obtain a better ranking in search engines. Search engines use algorithms to know the page ranking and relevancy for keywords. If you optimize your site accordingly, it will appear higher in search results. The Internet is an excellent tool if you know how … Read more
Why You Need a Business Website to Boost your Sales!
Every business, regardless of industry, requires a business website. It functions as a sales representative for your company. It explains what your service is all about to potential clients. There are many options for creating a business website for your company. If you’re a small business owner, having a business website is a good idea. … Read more
Excellent Benefits of Having A Business Mobile App
There is so much room for success when talking about mobile app development. When you think about creating one for your business, do you get that excitement over yourself? It will elevate your company’s profile reaching a wider audience. It can make your services more convenient and accessible for everyone. Going into mobile app development … Read more
5 Common Web Design Mistakes You Should Avoid
Many companies struggle to create new business ideas that encourage conversions and generate sales. A website is one of their best options to aim their goals to grow their sales and reach a wider audience. Your business needs to be consistent in checking your website’s performance, and visuals are something that you don’t want to … Read more
How to Get More Visitors to Your Website
Planning an effective marketing strategy to boost your online presence is not easy. Growing your sales might be challenging for businesses that want to establish their brand digitally. It might take some time but it’s worth it. If you wish to see an increase and growth for your company, now is the right time for … Read more
How To Prevent Users from Bouncing on your Website
The importance of strategizing your website for a successful online business.