Why Web Designers Should Care About TypographyMarch 30, 2022
What is Typography in Web Design?
Typography is the style, arrangement, and appearance of text. In web design, it encompasses everything from the font you choose to the size of your text to the color and spacing of your paragraphs. It’s important to consider how you want to convey the content on your website through typography because it helps determine the tone of your website and its legibility.
When designing a website, you have many different options in terms of fonts and colors. You could go with a simple font, like Times New Roman, or a more decorative font with serifs (those little squiggly bits on the ends of letters). You could also use many different colors for your text or only one. Remember that typography isn’t just about choosing the right font; it’s also about how you use it.
When it comes to web design, typography is just as important as things like color palettes, content blocks, and the structure of your development process. It’s a crucial part of how people consume your content and engage with your brand. Typography is a large part of what makes a great website design even greater. Typography helps define the personality of your website and brand. It helps to create readability. If you choose the correct typefaces, it can even help you increase conversion rates.
The typefaces you choose for your website should be just as carefully considered as colors and other design elements—it’s one of the first things that people will notice when they visit your site. And because most people will scan a page rather than read every word when they see a landing page or blog post, they must have a good experience while browsing.
Tips on Using Typography in Web Design
Clarity and Legibility
Choosing the right fonts
Using your own Brand font
Consider the following tips on using typography to improve your web design:
Clarity and Legibility
Typography is not just about the fonts you choose but also the readability of your text. You should select typefaces that are easy to read and format your text to make it effortless for visitors to scan.
Make Use of Contrast
Contrast is crucial for good usability and accessibility (grab our free accessibility checklist here), so it’s also key for typography. It’s all about balance. How you decide to balance your fonts, color scheme, and hierarchy will define how well visitors understand your content and their overall experience on your website. Try contrasting colors within the background vs. text or making headings bolder than the body copy to create that contrast. Also, consider adjusting font weights, sizes, and contrast for better readability on smaller devices, like smartphones or tablets.
Consistency is Key
Having consistent typography across your website is a simple way to provide visitors with a smooth and pleasant experience and gives them an easy way to recognize your brand. When done correctly, it can be the difference between a professional website and one that looks amateur.
Choose the right fonts.
Like too many flavors can overpower a meal, too many fonts can overwhelm your visitors. Pick two or three fonts max and stick with those across your site. You can avoid cursive fonts especially if you are conveying important details about your company website. Cursive can be pretty but can be also challenging to read at a glance, making it harder for your visitors to absorb the information you’re trying to convey. If you must use something fun, check out Google Fonts or other free font libraries, where you’ll find tons of options that won’t make you look like a bad web designer. Furthermore, the body text should be big enough to read quickly, especially if you want people to spend time reading it. It’s generally recommended that body text is at least 16px.
Use your Brand Fonts
The web is where you build your brand, so it’s not a bad idea to use your brand font on the web, too. If you’ve already done creating a logo and defining brand identity, you should extend it to your website—it is the foundation of most brands in the digital age.
So there you have it! To sum it up, typography is essential when designing a website. It’s about finding the perfect typeface for your project and making sure that your text is readable and easily scannable by the end-user.
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If you’re an entrepreneur or business owner, the chances are good that at some point, someone has asked you to talk to them about your business—but it may not have gone well. Most people don’t know how to talk to other people about their businesses. This is a problem because the best way to grow … Read more
5 Reasons Why Your Outdated Website Is Losing Customers
One of the most important things your website can make visitors feel comfortable and confident in hiring your company. Without a well-maintained website that’s been designed with the user in mind, you’re missing low-hanging fruit when it comes to getting new customers. The first step in creating a website that will convince new customers is … Read more
The Ultimate Guide: How Many Customers Can You Get With An E-commerce Website
The internet is a vast place, and you can browse it for hours and hours without ever getting bored. Also, when you’re looking to buy something, you need to know where to go. You need an eCommerce site. An eCommerce site is like the online equivalent of a physical store or marketplace that sells goods … Read more
How Much Does It Cost to Build a Website
What is a website, and why do you need one? With so many options on the Internet—from Facebook to YouTube to Twitter—why does anyone need a website? It may seem unnecessary for small businesses, but its website is critical. A website is a digital space where anyone can find information about you, your product, or … Read more
6 Tips To Make Your Startup Successful
Everyone wants to start a business, but not everyone succeeds. That’s because there are two sides to running a startup. You have to be a good entrepreneur, and you have to be a good marketer. As an entrepreneur, you’re responsible for creating and developing the product or service you sell, but as a marketer, you’re … Read more
The Four Elements of User Experience You Need To Know
User experience is one of the most important aspects of a website. It is how easy or difficult it is for a user to use or interact with your site, product, or service. If a user finds your site hard to use or doesn’t enjoy using it, you decrease the probability of them doing what … Read more
Why is brand management important for marketers?
Brand management is a complex but exciting process. Brand management involves a lot of research, analysis, and planning. It’s a process that considers the target audience and their needs, along with the company’s marketing strategy. Its culture and its actions define a brand’s values. This is why it’s so important to have a branding strategy … Read more
Why Hiring A Web Design Company Is A Must?
Having a website is one of the most important things a business can do. In fact, there is no such thing as an online business without a website. However, many companies are still using old, outdated website designs that are not responsive and not mobile-friendly. This can be very detrimental to your business in the … Read more
How To Choose A Great Web Design for your Company
On our website, web design is indeed significant. It’s more than just a picture. Web design contributes significantly to your overall performance in generating revenue. Plan ahead if you’re going to develop a website. Make sure you put in the work and time to plan out your entire web design. What are the essential things you must … Read more
The Most Essential SEO Elements You’ll Need To Know.
What is SEO? The practice of affecting a website’s visibility on search engines via natural (non-paid) search results is SEO. It is the process of improving the visibility of your content in search results. One of the most challenging procedures in internet marketing requires a good strategy to grasp the process thoroughly. If you are … Read more
How You Can Rank Higher on Google with these Simple Steps
One of the most important things to consider when doing any digital marketing is your Google ranking. If you do not rank well on Google, how will people find your business? If your website does not rank well in Google, how will you ever get customers? This article is going to help with that. It … Read more
The Importance of Keywords to your Website’s Success
Understanding what SEO Keywords is? Keywords are the words or terms that people type into search engines to find information about a topic. Keyword research is an essential part of SEO because it helps you choose the right words for your website. It is all about attracting the right kind of traffic to your website. … Read more
Guide to Building a Website for Small Business
A website is a great way to get your business or product out there and make yourself known. It’s also a great way to aid in bringing new customers from your website back to your brick and mortar location.! For many business owners, the idea of having a website may seem like an unnecessary expense … Read more
What is Web development?
Web development In today’s world, almost everything we do is on the internet. Web development is essential to building a fantastic business that helps our lives run much more smoothly, ordering food, booking a flight, or an appointment with a doctor. It is used to make your life easy by providing you with a list … Read more
What is Link Building and Why does it Matter?
When you write a blog post, you want it to be found. You write the article, promote it with your social media accounts, and then hope it gets noticed by the right people. If you’re lucky, your post will get picked up by some bloggers or journalists who will cite you as their source. This … Read more
What is User Experience (UX), and how can it benefit your Website?
Have you ever been to a website with such a bad user experience that you couldn’t wait to get out? A website that forces you to click around, hunt for information, and generally frustrates you? A good user experience (UX) design is key to getting more leads and growing your business. User experience (UX) is … Read more
Here are the 5 SEO Best Practices You Must Consider
Search engine optimization is the process of increasing your visibility and domain authority in search engine results. SEO uses complex algorithms to determine how web pages are ranked, with factors like keyword density, backlinks, and social activity playing a significant role. By following specific SEO tips and tricks, you can significantly increase your chances of … Read more
What is Search Engine Optimization in Web Development?
Search Engine Optimization, commonly known as SEO, is optimizing a website to obtain a better ranking in search engines. Search engines use algorithms to know the page ranking and relevancy for keywords. If you optimize your site accordingly, it will appear higher in search results. The Internet is an excellent tool if you know how … Read more
Why You Need a Business Website to Boost your Sales!
Every business, regardless of industry, requires a business website. It functions as a sales representative for your company. It explains what your service is all about to potential clients. There are many options for creating a business website for your company. If you’re a small business owner, having a business website is a good idea. … Read more
Excellent Benefits of Having A Business Mobile App
There is so much room for success when talking about mobile app development. When you think about creating one for your business, do you get that excitement over yourself? It will elevate your company’s profile reaching a wider audience. It can make your services more convenient and accessible for everyone. Going into mobile app development … Read more
5 Common Web Design Mistakes You Should Avoid
Many companies struggle to create new business ideas that encourage conversions and generate sales. A website is one of their best options to aim their goals to grow their sales and reach a wider audience. Your business needs to be consistent in checking your website’s performance, and visuals are something that you don’t want to … Read more
How to Get More Visitors to Your Website
Planning an effective marketing strategy to boost your online presence is not easy. Growing your sales might be challenging for businesses that want to establish their brand digitally. It might take some time but it’s worth it. If you wish to see an increase and growth for your company, now is the right time for … Read more
How To Prevent Users from Bouncing on your Website
The importance of strategizing your website for a successful online business.