What Is Inclusive Web Design? How To Use It For Your BusinessMay 23, 2022
What is inclusive web design?
Inclusive web design is the practice of building a website that is accessible to all people. This is regardless of their ability level. When you create an inclusive design, you’re focused on creating a site that works well for everyone. It is not just the subset of people who have perfect eyesight or who are able to use a mouse or trackpad. Furthermore, inclusive web design makes websites more accessible to everyone by making sure they don’t skip any steps. This includes things like adding alt tags to images so they can be read by screen readers.
Basic principles in Inclusive Web Design
It can be tricky to know where to start when you’re trying to create an inclusive web page, but there are some basic principles that can help guide you:
- Make sure your pages load quickly and easily. Don’t use too many images or animations that take up space on the page. Keep things simple if possible!
- You need to make sure your website is easy to navigate by using clear titles and headings. Have consistent navigation throughout the site (so it doesn’t change from page to page).
- Also, take note that any video or audio content on your site should work with screen readers—people who use these devices often have trouble accessing multimedia content because it doesn’t work with their software!
- Make sure your copy is gender-neutral. Don’t use “he” or “she” as a way to refer to one person in general, and avoid using pronouns altogether if possible. Instead, use words like “they” and “their.”
- Consider how people with disabilities might interact with your content: Do they need extra time to read through it? Would they benefit from having it spoken aloud? Can they use assistive technologies such as screen readers or braille displays?
Why should you have it for your business?
A lot of people with disabilities use the internet to shop and do other things they need or want to do, so if your website isn’t accessible, you’re losing out on a huge market. The inclusive design also gives your website an edge over competitors’ sites by making it more user-friendly and accessible to everyone—no matter their age, gender, race/ethnicity, sexual orientation, or disability status.
In addition to being good in business, inclusive design is also about making the internet a better place for everyone who uses it. In the United States, people with disabilities are the largest minority group. Some 54.4 million people, or 18.7% of the population, have a disability. This number will increase rapidly as the baby boom generation ages because 53% of persons over 75 have a disability. Considering this statistic, we can conclude that making your website inclusive can open possibilities that these consumers might find your website easy to access and will have a high chance of converting new sales.
Who Benefits From Inclusive Web Design?
A lot of people think that an inclusive user experience is only for people with disabilities, but it’s not. Anyone can benefit from an inclusive design: the elderly, people who are colorblind, and even people who have trouble reading. So basically anyone with a device can benefit from an inclusive design.
- The disabled—people who rely on assistive technologies like screen readers, who may not otherwise be able to access the information on a website.
- The elderly—may need larger text or larger clickable areas, or may have slower reaction times and a higher error rate when using a mouse.
- Younger users—who may take longer to learn how to use complex sites or who don’t understand why they can’t do things they want to on a site (such as submitting data).
How Do I Get Started with Creating an inclusive website?
You should start by asking yourself: Who is my audience? If you’re just starting out, it’s probably easiest to focus on one group of people—but if you already have an audience, try to think about what else they may need from their website. For example, if you have an e-commerce site that sells shoes for kids, make sure that any content on your website is written at a level appropriate for children (and their parents). This means keeping sentences short. Avoid using jargon or technical language where possible.
Next up: What does my audience want? Are there any parts of the site where users might struggle? If so, then those are areas where we need extra attention from our website designers and developers (and ourselves!) during development. Can we make our forms shorter? Can we make it easier for users who don’t speak English well to understand what they’re doing? What kind of help do we offer when users get stuck?
Furthermore, if there are any obvious issues (like a page that uses slurs), it’s best to fix them right away. But don’t stop there! You can also check out your site’s images and make sure they’re representative of all types of people. And don’t forget about color blindness! If you’re using colors or images in your design, make sure they’re high contrast so everyone can see them easily.
It’s important to remember that accessibility is not just about making sure your website works for people with disabilities. It’s about making sure that your site can be used by everyone, regardless of their ability level.
At the end of the day, when we all work to create a web that is accessible to everyone it benefits all of us.
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Why does mobile website accessibility matter? If you think about it, the average person spends a lot of time on their smartphone. People check their phones first thing in the morning and the last thing at night and pull them out during many small windows throughout the day. That’s a lot of time spent online … Read more
Why Your Business Should Care About Visual Content Marketing
Visual content marketing is no longer just a trend. It’s here to stay, and it will only continue to grow, so every marketer out there should take note. Visual content is not just for marketing anymore. It’s also for sales, support, product development, and pretty much for every other department. There are many reasons why … Read more
What Are The 5 Elements Of A Good Mobile App Strategy?
If you’re thinking about developing a mobile app, you’re not alone. Plenty of businesses have realized that an app can be a great way to engage with customers, increase loyalty, and drive repeat business. In fact, according to Statista, the number of smartphone subscriptions worldwide today surpasses six billion. It is forecast to grow by … Read more
A Simple Guide To Effective Brand Management
If you’re an entrepreneur or business owner, the chances are good that at some point, someone has asked you to talk to them about your business—but it may not have gone well. Most people don’t know how to talk to other people about their businesses. This is a problem because the best way to grow … Read more
5 Reasons Why Your Outdated Website Is Losing Customers
One of the most important things your website can make visitors feel comfortable and confident in hiring your company. Without a well-maintained website that’s been designed with the user in mind, you’re missing low-hanging fruit when it comes to getting new customers. The first step in creating a website that will convince new customers is … Read more
The Ultimate Guide: How Many Customers Can You Get With An E-commerce Website
The internet is a vast place, and you can browse it for hours and hours without ever getting bored. Also, when you’re looking to buy something, you need to know where to go. You need an eCommerce site. An eCommerce site is like the online equivalent of a physical store or marketplace that sells goods … Read more
How Much Does It Cost to Build a Website
What is a website, and why do you need one? With so many options on the Internet—from Facebook to YouTube to Twitter—why does anyone need a website? It may seem unnecessary for small businesses, but its website is critical. A website is a digital space where anyone can find information about you, your product, or … Read more
6 Tips To Make Your Startup Successful
Everyone wants to start a business, but not everyone succeeds. That’s because there are two sides to running a startup. You have to be a good entrepreneur, and you have to be a good marketer. As an entrepreneur, you’re responsible for creating and developing the product or service you sell, but as a marketer, you’re … Read more
The Four Elements of User Experience You Need To Know
User experience is one of the most important aspects of a website. It is how easy or difficult it is for a user to use or interact with your site, product, or service. If a user finds your site hard to use or doesn’t enjoy using it, you decrease the probability of them doing what … Read more
Why is brand management important for marketers?
Brand management is a complex but exciting process. Brand management involves a lot of research, analysis, and planning. It’s a process that considers the target audience and their needs, along with the company’s marketing strategy. Its culture and its actions define a brand’s values. This is why it’s so important to have a branding strategy … Read more
Why Hiring A Web Design Company Is A Must?
Having a website is one of the most important things a business can do. In fact, there is no such thing as an online business without a website. However, many companies are still using old, outdated website designs that are not responsive and not mobile-friendly. This can be very detrimental to your business in the … Read more
How To Choose A Great Web Design for your Company
On our website, web design is indeed significant. It’s more than just a picture. Web design contributes significantly to your overall performance in generating revenue. Plan ahead if you’re going to develop a website. Make sure you put in the work and time to plan out your entire web design. What are the essential things you must … Read more
The Most Essential SEO Elements You’ll Need To Know.
What is SEO? The practice of affecting a website’s visibility on search engines via natural (non-paid) search results is SEO. It is the process of improving the visibility of your content in search results. One of the most challenging procedures in internet marketing requires a good strategy to grasp the process thoroughly. If you are … Read more
How You Can Rank Higher on Google with these Simple Steps
One of the most important things to consider when doing any digital marketing is your Google ranking. If you do not rank well on Google, how will people find your business? If your website does not rank well in Google, how will you ever get customers? This article is going to help with that. It … Read more
The Importance of Keywords to your Website’s Success
Understanding what SEO Keywords is? Keywords are the words or terms that people type into search engines to find information about a topic. Keyword research is an essential part of SEO because it helps you choose the right words for your website. It is all about attracting the right kind of traffic to your website. … Read more
Guide to Building a Website for Small Business
A website is a great way to get your business or product out there and make yourself known. It’s also a great way to aid in bringing new customers from your website back to your brick and mortar location.! For many business owners, the idea of having a website may seem like an unnecessary expense … Read more
What is Web development?
Web development In today’s world, almost everything we do is on the internet. Web development is essential to building a fantastic business that helps our lives run much more smoothly, ordering food, booking a flight, or an appointment with a doctor. It is used to make your life easy by providing you with a list … Read more
What is Link Building and Why does it Matter?
When you write a blog post, you want it to be found. You write the article, promote it with your social media accounts, and then hope it gets noticed by the right people. If you’re lucky, your post will get picked up by some bloggers or journalists who will cite you as their source. This … Read more
What is User Experience (UX), and how can it benefit your Website?
Have you ever been to a website with such a bad user experience that you couldn’t wait to get out? A website that forces you to click around, hunt for information, and generally frustrates you? A good user experience (UX) design is key to getting more leads and growing your business. User experience (UX) is … Read more
Here are the 5 SEO Best Practices You Must Consider
Search engine optimization is the process of increasing your visibility and domain authority in search engine results. SEO uses complex algorithms to determine how web pages are ranked, with factors like keyword density, backlinks, and social activity playing a significant role. By following specific SEO tips and tricks, you can significantly increase your chances of … Read more
What is Search Engine Optimization in Web Development?
Search Engine Optimization, commonly known as SEO, is optimizing a website to obtain a better ranking in search engines. Search engines use algorithms to know the page ranking and relevancy for keywords. If you optimize your site accordingly, it will appear higher in search results. The Internet is an excellent tool if you know how … Read more
Why You Need a Business Website to Boost your Sales!
Every business, regardless of industry, requires a business website. It functions as a sales representative for your company. It explains what your service is all about to potential clients. There are many options for creating a business website for your company. If you’re a small business owner, having a business website is a good idea. … Read more
Excellent Benefits of Having A Business Mobile App
There is so much room for success when talking about mobile app development. When you think about creating one for your business, do you get that excitement over yourself? It will elevate your company’s profile reaching a wider audience. It can make your services more convenient and accessible for everyone. Going into mobile app development … Read more
5 Common Web Design Mistakes You Should Avoid
Many companies struggle to create new business ideas that encourage conversions and generate sales. A website is one of their best options to aim their goals to grow their sales and reach a wider audience. Your business needs to be consistent in checking your website’s performance, and visuals are something that you don’t want to … Read more
How to Get More Visitors to Your Website
Planning an effective marketing strategy to boost your online presence is not easy. Growing your sales might be challenging for businesses that want to establish their brand digitally. It might take some time but it’s worth it. If you wish to see an increase and growth for your company, now is the right time for … Read more
How To Prevent Users from Bouncing on your Website
The importance of strategizing your website for a successful online business.