Why Does Your Business Needs a WebsiteNovember 27, 2021
One of the biggest challenges in creating the website is to catch users’ attention within 15 seconds and make them stay to generate an engagement.
In a conference for eCommerce, Jon Lister from Elite SEM said this, regarding the importance of bounce rate: “Focus on “dwell time” rather than vanity metrics like page views. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.”
Bounce rate is one big factor to monitor if you want to determine if your website is successful. For most cases, if your website bounce rate is high, it means that your website badly needs to be redesigned. You can see your website’s bounce rate by opening your Google Analytics Dashboard, then go to Audience Overview which you can find on the left-hand toolbar.
However, bounce rate goals are different for each industry. For example, an ideal bounce rate for a simple landing page with only one call-to-action button is between 70-90% while for services sites the ideal bounce rate is between 10-30%. Keep in mind that a higher bounce rate is not always a negative thing.
Here are some factors why users exit your website without creating an engagement:
- Your website’s overall design is not engaging enough, lacking visual contents, too tacky to look at, outdated, too busy and exhausting to the eye, or simply has poor web design.
- The content of your website doesn’t match your headline and users cannot find what they are looking for.
- The user is only doing research and only gets information from your website.
- Contents on your website are not updated
Now that you know what may cause users exit you website right away, here are some of the things that you need to know to make them stay and create the engagement:
Make sure your contents are easy to scan
Scannable contents help users find the information they are looking for on your website. It is important to include only necessary details and paragraphs should include at least 3-4 sentences. It is also important to have a creative and an engaging subheader that will give users a glimpse of what your contents are about. To make contents pleasing to read, make sure that the font sizes and spacings are just enough to be readable.
Add Call To Action
The most vital element of a website is the Call to Action or CTA. Including a CTA gives the user the option to avail service, buy an item, or sign up for newsletter or membership. If a website lacks CTA, users tend to leave without creating an engagement because they were not given an option.
Customize your contents and design based on your users
Websites should be constructed based on your user’s needs, not based on what you like. Design elements such as color palette, font style and size, and components should align with demographics and interests of the user. The tone that you would be using for the website’s contents are also important to make it feel more customized.
A website without visuals may become boring and not interesting to the user. Visuals like photos, illustrations, and videos will bring life to the website and help to make your website engaging.
Make sure that the page loading time is fast
Most users exit pages when it has a slow loading time. Additionally, to reduce loading time, developers should ensure that images and videos are compressed, that the correct hosting provider was used, or try to use a Content Delivery Network or CDN.
Offer a deal that users will love on an exit intent pop up
The exit-intent pop-up is a must-have if you want to have an engagement with your users. Moreover, including an exit intent pop-up may help users find a way to connect with you. You can offer readily available chat support on the website, a recommended blog post, or an irresistible lead magnet to join your mailing list.
It has a good aesthetic and design
A pleasing website brings users a satisfying experience. Users will tend to explore your website if it has a good UI/UX design. Which may lead to successful engagements from them.
Easy to navigate
Having systematic navigation plays a big part in making your user stay on your website. Navigation is important on a website because it provides the user easy access to the section that they want to go to.
Accessible to any devices
Mobile phones and tablets are more accessible these days, so it is important that your website is responsive to those devices. If a user opens a non-responsive site on their mobile or tablet devices, components will not be in proper alignments and the sizes are inconsistent.
Speak to your users
Making your user feel that you are approachable makes them want to connect with you. Ensure that your contents are created based on what users want to see. If the user feels connected, they are more likely to buy an item or avail a service from your website.
Include a search function
Having a search button on your website will help users to easily find the things that they are looking for at your website. It will help your users save time and prevent a high website bounce rate.
It sure is a handful, but these are only some of the important things you should consider in creating a website that will make users stay and generate engagements, but do you know that you can easily achieve it with our help? Fill up the form below to get started!
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