What Is Adaptive Web Design and Why Should You Care?March 9, 2022
Have you ever used a website on your phone, only to have to scroll horizontally to see everything? Or maybe the text is too small, and you have to zoom in. Or worse—perhaps you can’t even find what you’re looking for at all.
This is because the website wasn’t optimized for mobile viewing.
Part of being a web designer or developer is ensuring that your website can be viewed well on any device. It’s called “adaptive” because the website adapts to whatever screen size it’s being displayed on.
What is Adaptive web design?
Adaptive web design (AWD) is a way of designing websites that gives the user the best experience possible. Regardless of whether they’re on a desktop, mobile phone, or even smartwatch.
The focus of AWD is to create multiple versions of the same website, each optimized for different screen sizes. The site “adapts” to the device it’s being viewed on, rather than presenting the viewer with a single version that isn’t designed for the screen it’s being displayed on.
Adaptive versus Responsive Web Design
Adaptive web design and responsive website design are both methods of designing the layout of a website. It is to optimize it for different browser sizes and types. While they are similar in some ways, there are important differences between the two.
Adaptive web design uses what is called a “fluid layout.” This means that the width of your website’s elements will adjust to fit the screen width. The site page is broken up into columns that can be stacked or re-arranged depending on the width of the screen.
Responsive web design, on the other hand, uses what is called a static layout. This means that your website essentially remains the same no matter what screen size it is viewed on. The page is designed based on percentage widths rather than pixel widths, so it will conform to whatever browser size you’re using. In responsive web design, content is often hidden as necessary because there is not enough space in smaller browsers.
Why should you care?
Adaptive web design is the best way to ensure an excellent user experience for everyone who visits your website. If you don’t adapt your design to the device, you run the risk of:
Users cannot use your site properly because it doesn’t render correctly on their devices.
Visitors are getting a bad experience because they can’t easily read your text or click links due to screen size and resolution issues.
They are not able to view content in a format appropriate for their device (e.g., horizontal images are better for desktop, vertical images are better for mobile).
Your potential customer might get confused about finding the information they want by having too many options within sight at once (this is especially problematic on mobile.)
Benefits of using Adaptive Web Design
The most significant benefit of using Adaptive Web Design is creating a unique experience for any user, regardless of their device. If a user is on their phone and clicks through to your website, they will see content that has been optimized to be viewed on mobile devices.
This means you won’t have to sacrifice elements or distract users with things they don’t need to see. A good example is tiny text and links that are too close together and difficult to click on.
Another benefit is that it allows you to add features like menus and image galleries that work best when viewed on larger screens only, so users who visit your website from smaller screens won’t be distracted by these things either! This also makes it easier for users who have limited bandwidth. If they’re visiting over cellular data instead of WiFi connection points – as long as all content loads correctly, then there won’t be anything slowing down the page.
This is why you should consider using Adaptive web design. Using the adaptive method, make sure that your website adapts to the client’s browser while making sure it loads quickly and efficiently. It will help to lessen your bounce rate score.
The only downside of adaptive web design is the cost. Adaptive sites can be more time-consuming to build. It means you might have to pay out a little more money due to the extra hours put into development. In addition, there can be some additional costs for mobile-specific designs.
However, in the long run, the pros outweigh the cons. Your site’s increased value and brand, combined with greater reach and user satisfaction, make adaptive web design worth the investment.
If you don’t have an adaptive site, you’re losing out on opportunities. You lose your chance to connect with customers who are sitting right in front of you—or at least right there on their phones. And, the other way around. If your site is adaptive and your competitors aren’t, then guess who’s going to get those customers?
Don’t let people miss out on what you have to offer just because your website isn’t built for today’s world. Reach out to us today and let us help you get started!
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Visual content marketing is no longer just a trend. It’s here to stay, and it will only continue to grow, so every marketer out there should take note. Visual content is not just for marketing anymore. It’s also for sales, support, product development, and pretty much for every other department. There are many reasons why … Read more
What Are The 5 Elements Of A Good Mobile App Strategy?
If you’re thinking about developing a mobile app, you’re not alone. Plenty of businesses have realized that an app can be a great way to engage with customers, increase loyalty, and drive repeat business. In fact, according to Statista, the number of smartphone subscriptions worldwide today surpasses six billion. It is forecast to grow by … Read more
A Simple Guide To Effective Brand Management
If you’re an entrepreneur or business owner, the chances are good that at some point, someone has asked you to talk to them about your business—but it may not have gone well. Most people don’t know how to talk to other people about their businesses. This is a problem because the best way to grow … Read more
5 Reasons Why Your Outdated Website Is Losing Customers
One of the most important things your website can make visitors feel comfortable and confident in hiring your company. Without a well-maintained website that’s been designed with the user in mind, you’re missing low-hanging fruit when it comes to getting new customers. The first step in creating a website that will convince new customers is … Read more
The Ultimate Guide: How Many Customers Can You Get With An E-commerce Website
The internet is a vast place, and you can browse it for hours and hours without ever getting bored. Also, when you’re looking to buy something, you need to know where to go. You need an eCommerce site. An eCommerce site is like the online equivalent of a physical store or marketplace that sells goods … Read more
How Much Does It Cost to Build a Website
What is a website, and why do you need one? With so many options on the Internet—from Facebook to YouTube to Twitter—why does anyone need a website? It may seem unnecessary for small businesses, but its website is critical. A website is a digital space where anyone can find information about you, your product, or … Read more
6 Tips To Make Your Startup Successful
Everyone wants to start a business, but not everyone succeeds. That’s because there are two sides to running a startup. You have to be a good entrepreneur, and you have to be a good marketer. As an entrepreneur, you’re responsible for creating and developing the product or service you sell, but as a marketer, you’re … Read more
The Four Elements of User Experience You Need To Know
User experience is one of the most important aspects of a website. It is how easy or difficult it is for a user to use or interact with your site, product, or service. If a user finds your site hard to use or doesn’t enjoy using it, you decrease the probability of them doing what … Read more
Why is brand management important for marketers?
Brand management is a complex but exciting process. Brand management involves a lot of research, analysis, and planning. It’s a process that considers the target audience and their needs, along with the company’s marketing strategy. Its culture and its actions define a brand’s values. This is why it’s so important to have a branding strategy … Read more
Why Hiring A Web Design Company Is A Must?
Having a website is one of the most important things a business can do. In fact, there is no such thing as an online business without a website. However, many companies are still using old, outdated website designs that are not responsive and not mobile-friendly. This can be very detrimental to your business in the … Read more
How To Choose A Great Web Design for your Company
On our website, web design is indeed significant. It’s more than just a picture. Web design contributes significantly to your overall performance in generating revenue. Plan ahead if you’re going to develop a website. Make sure you put in the work and time to plan out your entire web design. What are the essential things you must … Read more
The Most Essential SEO Elements You’ll Need To Know.
What is SEO? The practice of affecting a website’s visibility on search engines via natural (non-paid) search results is SEO. It is the process of improving the visibility of your content in search results. One of the most challenging procedures in internet marketing requires a good strategy to grasp the process thoroughly. If you are … Read more
How You Can Rank Higher on Google with these Simple Steps
One of the most important things to consider when doing any digital marketing is your Google ranking. If you do not rank well on Google, how will people find your business? If your website does not rank well in Google, how will you ever get customers? This article is going to help with that. It … Read more
The Importance of Keywords to your Website’s Success
Understanding what SEO Keywords is? Keywords are the words or terms that people type into search engines to find information about a topic. Keyword research is an essential part of SEO because it helps you choose the right words for your website. It is all about attracting the right kind of traffic to your website. … Read more
Guide to Building a Website for Small Business
A website is a great way to get your business or product out there and make yourself known. It’s also a great way to aid in bringing new customers from your website back to your brick and mortar location.! For many business owners, the idea of having a website may seem like an unnecessary expense … Read more
What is Web development?
Web development In today’s world, almost everything we do is on the internet. Web development is essential to building a fantastic business that helps our lives run much more smoothly, ordering food, booking a flight, or an appointment with a doctor. It is used to make your life easy by providing you with a list … Read more
What is Link Building and Why does it Matter?
When you write a blog post, you want it to be found. You write the article, promote it with your social media accounts, and then hope it gets noticed by the right people. If you’re lucky, your post will get picked up by some bloggers or journalists who will cite you as their source. This … Read more
What is User Experience (UX), and how can it benefit your Website?
Have you ever been to a website with such a bad user experience that you couldn’t wait to get out? A website that forces you to click around, hunt for information, and generally frustrates you? A good user experience (UX) design is key to getting more leads and growing your business. User experience (UX) is … Read more
Here are the 5 SEO Best Practices You Must Consider
Search engine optimization is the process of increasing your visibility and domain authority in search engine results. SEO uses complex algorithms to determine how web pages are ranked, with factors like keyword density, backlinks, and social activity playing a significant role. By following specific SEO tips and tricks, you can significantly increase your chances of … Read more
What is Search Engine Optimization in Web Development?
Search Engine Optimization, commonly known as SEO, is optimizing a website to obtain a better ranking in search engines. Search engines use algorithms to know the page ranking and relevancy for keywords. If you optimize your site accordingly, it will appear higher in search results. The Internet is an excellent tool if you know how … Read more
Why You Need a Business Website to Boost your Sales!
Every business, regardless of industry, requires a business website. It functions as a sales representative for your company. It explains what your service is all about to potential clients. There are many options for creating a business website for your company. If you’re a small business owner, having a business website is a good idea. … Read more
Excellent Benefits of Having A Business Mobile App
There is so much room for success when talking about mobile app development. When you think about creating one for your business, do you get that excitement over yourself? It will elevate your company’s profile reaching a wider audience. It can make your services more convenient and accessible for everyone. Going into mobile app development … Read more
5 Common Web Design Mistakes You Should Avoid
Many companies struggle to create new business ideas that encourage conversions and generate sales. A website is one of their best options to aim their goals to grow their sales and reach a wider audience. Your business needs to be consistent in checking your website’s performance, and visuals are something that you don’t want to … Read more
How to Get More Visitors to Your Website
Planning an effective marketing strategy to boost your online presence is not easy. Growing your sales might be challenging for businesses that want to establish their brand digitally. It might take some time but it’s worth it. If you wish to see an increase and growth for your company, now is the right time for … Read more
How To Prevent Users from Bouncing on your Website
The importance of strategizing your website for a successful online business.